Article of History of Invicta History by Zai Zhu
Posted 7/25/2006
Invicta meaning "invincible" in Latin, Invicta watches were actually made as early as
1837. Founder Raphael Picard wanted to bring people high quality Swiss watches at
affordable prices. The company began its history in La Chaux-de-fonds, Switzerland--
a land well-known for its watch making endeavors.
Swiss watches have been higly coveted by many parts of the world, and Invicta watches
picked up in popularity The name was well known and well established for more than a
century. In the history of Invicta watches, one thing has remained constant:
Invicta watches are known for their quality and beautiful design. This is as true
today as it was a century ago.
Sadly, the "quartz invasion" of the 1970s pushed Invicta watches out of the picture.
Invicta watches all but disappeared. It looked like the long history of Invicta
watches had finally come to an end.
The History of Invicta Watch Group, Today
The good news is, the history of Invicta Watch Group does not end with the 1970s.
In 1991, the descendants of the original invicta watch name reformed the company.
Today, Invicta Watch Group is dedicated to bringing you high quality watches that
are still affordable and beautiful in design--the same commitment that Invicta Watch
was known for more than a century ago.
In 1837, Invicta handcrafted its first watches with the belief that fine Swiss
timepieces could be offered at modest prices. Today, powered by that same maverick
spirit, the once-tiny company has become a fire-breathing dragon, worshiped by
collectors, but featured by the rest of the watchmaking industry. In 1991, descendants
of the Invicta family re-established the brand holding firm to the company's founding
principle. With rebellious zeal, they quickly recognized that Invicta could give
a large segment of the watch-buying public that had long been ignored by other
companies, unprecedented access to the fine Swiss quality they lusted for, at prices
well within their reach. Thirteen years later, the Invicta Watch Group has evolved
into the fastest-growing watch company in the business and has sparked a movement
that turning the balance of power in the watch industry--Invicta Watch website, July 2006.
Invicta Watches
Today, Invicta watches are growing in popularity. With many varied styles and types of
beautifully-crafted watches, Invicta Watch Group is dedicated to bringing you the very
best at prices that anyone can afford. Invicta Watch Group uses cutting-edge
technology and the best possible materials to make their watches, including anti-reflective
sapphired crystals.
With many different product lines, Invicta Watch Group is definitely a name that you can
trust. Why shouldn't everyone be able to afford high-quality, carefully crafted,
beautifully designed Swiss Watch? That's Invicta's goal and they do it very well.
After all, Invica Watch Group is one of the fastest-growing names in the watch making industry.
The history of Invicta Watch Group, and the quality of the watches that they produce, should
speak for themselves. Invicta Watch Group is a name you can trust for high-quality,
fashionable timepieces.
